- Keep original logo and colour palette
- Brand attributes: nimble, efficient, fast moving, and clean
- Incorporate a cycling image / motif, possibly with this specific image
A light design incorporating the original photo, but treated to make it more abstract and just capture movement and the brand colours.
A Mondrian-inspired contemporary design that again uses the original photo (and again, more abstract) and a large CK watermark.
A full-sized background image with the Costella Kirsch brand superimposed in white, with unlimited options of background images to choose from.
Feedback, Round 1
- Like the full-bleed background image (concept 3)
- Would prefer a simpler image (i.e. with fewer riders and more white space)
- Would like to add tagline to landing / info page