Topturn Case Study
It's about integrity, stewardship & the confidence to be different. In the world of asset management, that's a good thing.
Dare To Be Different
A company's value proposition is the anchor for all marketing. It concisely describes why the company is different and why someone should pay attention to them. The tone and style of the value proposition should match the culture and creative footprint of the company.
We molded Topturn’s Value Proposition behind the brand, the voice, the identity of the company as a whole. Their name isn’t solely a ‘top turn’ in surfing, it is also reflective of their method and approach to investing.
Topturn had recently undergone a rebrand. We helped to extend that rebrand beyond the name and logo by integrating video, a new website, tailored email marketing campaigns and public relations.
“Nobody accidentally watches two minutes of a video.”
Videos bring a message to life, a strategy to a face, a logo to a team. Meyler Capital's approach to marketing called 'Sonar Profiling', generates a type of relateability that is more impactful than any marketing deck, email or brochure.
Going with Topturn's branding, why not bring a professional surfer into the mix?
Everyone says, "don't judge a book by its cover", but that's just not realistic.
The website is one of the first things potential clients will look at to do their research. You want people to gain interest into your company, not lose it over a neglected website design.
It only makes sense then, to display your sophistication and understanding of your trade in an aesthetic, design-forward format. We brought together Topturn's brand, story, strategic overview and custom imagery into a clean, responsive.
Want to see it for yourself?
Email marketing offers a view into the relevance of your database, who is actually interested in what you have to say, and frankly, whether the content you're pushing out is working. We focused on clean, colorful and more image-heavy design, as well as minimal campaign primarily to generate traction to their blog.
Nobody has the time to read a 30+ page marketing deck.
They are supposed to get potential clients or investors excited and initiate conversations. Don't say the same thing everyone else seems to say and present information in a design-forward format with minimal, straightforward language.
Leaders of the pack
Topturn was a great example of a client that, at first, was a bit hesitant to go against the grain, be a little bit louder and stand out a part from the rest. We incorporated their bright blues, beautiful custom imagery, and crisp typography to the mix. But most importantly, we minimized the generic language, added some edge and only incorporated what was absolutely important.
The end result? An enticing 10 page marketing deck.
Oftentimes, many companies eschew the importance of marketing collateral - printed materials, leave-behinds etc. These pieces, if executed properly, can have a huge impact on how potential investors will remember your company, your brand, your conversations.
We worked with Topturn to create an enticing leave-behind brochure, staying inline with the branding and using original artwork by uber-talented photographer Joe Curren.
A lot of companies neglect to hire a PR firm writing it off as an easy way to spend money and not see any results. Topturn Capital is an enormous piece of evidence that when you stand out, hiring a PR firm is one of the most powerful moves you can make.
Sure, Topturn Capital caught the first gust of wind heading out of the start gates with the ratification of the JOBS Act, but we also helped them tell their story with a professional public relations campaign, to help get their brand and efforts noticed.
And boy, did they get noticed.
Topturn Capital is a specialized wealth management company that brings together financial planning and asset management. Bottom line - at Topturn, Wealth Management is a progression designed to maximize momentum in all aspects of your finances. It’s about paying attention to taxes to help you keep more of what you are making, succession planning to protect what you have created, and an investment process designed to keep your money safe while making it grow.
You can learn more about Topturn here.